I am a lot like you. I have a lot of ideas, and I know how to help your business grow, but I need a little time to organize everything.
I am not sure if you have heard of the marketing funnel, but it is a process that helps you understand what your audience wants and how to deliver it to them. You know, the stuff that is going on in your head right now.
It is also useful for showing you where your current marketing efforts are falling short—and where they are doing just fine! This will help us make sure we are focusing our efforts on what matters most.
A marketing funnel describes the process by which people move from being unaware of your brand to becoming a customer. It starts with one or more potential customers unaware of any solution to their problem. They become aware of your brand when you start promoting yourself as having that solution. As they interact with your business, they become interested in learning more about how you can help them solve their problem (or at least be less stressed about it). Then they consider whether your offer will meet their needs (or maybe even exceed them!). If so, they may decide to buy from you! The stages between awareness and action are called “funnels” because they describe how customers move through these stages over time – like water flowing down into a hole.
Stages of Marketing Funnel
When you have a marketing funnel, you can see what stage your customers are at.
It is possible to track the number of people in each stage of the funnel and use this information to adjust what you’re doing. For example, if only 2% of people view the video on your landing page, maybe it should be replaced with something else that will get more attention.
Stage 1 – Getting hooked up through AWARENESS!
At this stage, you are still trying to get your target market to know who you are and what kind of company you are. You want them to be aware of the services or products that you provide. This is where awareness plays a significant role in driving traffic toward your business page and website.
You can create awareness by using different types of content, such as blog posts, videos, and infographics. You can also utilize social media platforms such as Facebook and Instagram for marketing purposes.
Stage 2 – Turning awareness into INTEREST!
This is the stage where people are interested in your product or service but have not yet decided to invest. It is like being on the fence about whether you should stay with your current job or start a new one. You have not decided either way, but you know that you have options, and time is on your side — which means that if things do not work out at your current job, there are many other jobs out there waiting for you!
Your marketing content should be designed to capture this attention by making it clear what the problem is that needs solving and how it can be solved with your product or service.
Stage 3 – Weighing pros and cons through CONSIDERATION!
If you are at this stage, you have already decided that your audience needs what you have to offer. Now, it is time for them to learn about your product’s benefits and understand how it stacks up against competitors in the same space. This is where you start talking about features and benefits.
Stage 4 – Designating PREFERENCES!
Your audience has reached the point where they are ready to make a purchase. They have done their research and, more importantly, made all their mental preparations. They know what they want and how much they are willing to pay. The only thing left is for you to deliver!
Suppose your audience has reached this stage in their journey. In that case, you have clear evidence that your content strategy is working: You’ve successfully nudged them toward making a purchase (or at least considering it). However, this is not necessarily the end of things for you or your company; there are still ways in which marketers can help push customers further down the funnel so long as they are willing to listen closely enough.
Stage 5 – Becoming a loyal customer through ACTION!
This is the step where you get the sale. You must remember that your goal is to convert customers into buyers. This does not happen in a vacuum—it happens because of content.
For your customer to take action, they need to feel confident about their purchase decision. This means providing them with as much information as possible regarding the product or any related issues or questions they might have.
Suppose there are any concerns about your product or service. In that case, these must be addressed before making a purchase decision. This will help eliminate their doubts and encourage them to act now rather than later!
The stages of the marketing funnel help you to create content based on the interests and needs of your audience.
It is easy to get caught up in the content creation process. Still, it is important to remember that your audience does not care about the latest and greatest new product that your company has rolled out. They care about themselves and meet their own goals.
To know more about how the marketing funnel works from top to bottom, you may visit here.
So, what is the best way to market your product?
It all boils down to the marketing funnel.
The marketing funnel visually represents customers’ stages when interacting with your brand. The goal is to keep them moving down the funnel, increasingly investing in your product as they progress. Each step of the funnel provides opportunities for you to communicate something valuable and relevant to that stage.
The stages of the marketing funnel help you to create content based on the interests and needs of your audience. Understanding what stage they are in will help you make more targeted content that they are more likely to engage with. This will lead them through each step until they reach action!
Now It’s Your Turn!
Now that you have an idea about the marketing funnel, we at EXP Digital Marketing are excited to hear what you have to say about this!
If you’d like to speak with us further about how we can help your business grow, please send us a message right away! Good luck and happy business!