Blog

  • June 17, 2021

Digital Marketing: Expectations vs. Reality

As digital marketing starts to make a name in the business world, many expectations about it also start to surface. Some say it is the next big thing while others see it as a luxury. But what’s the reality behind some of our expectations? Let’s find out:  EXPECTATION NO. 1: DIGITAL MARKETING IS ONLY FOR […]

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  • September 7, 2022

10 Advertising Trends That Will Reshape The Face Of Marketing and How To Stay Ahead Of The Curve

Marketers are constantly looking for innovative ways to pique the interest of their customers. On the other hand, industry leaders are quick to spot potential new techniques and technologies, but they also recognize that some strategies are better classified as marketing fads than trends. For them, a good strategy involves a forecast of how the […]

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  • August 31, 2022

8 Instagram Algorithm Hacks To Get Your Content Seen On Instagram

Introduction The Instagram algorithm is constantly changing, and every update affects how your content will appear in your followers’ feeds. Some ideas work well for a while, but then the algorithm changes and they become less effective. This article will help you stay ahead of the game by explaining how to get your content seen […]

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  • August 30, 2022

Business SEO: Why is it important?

In the simplest sense, Search Engine Optimization (SEO) refers to the process of optimizing a website for search engines. In other words, the more website visitors you have, the more traffic your website will receive and the more likely you will be able to sell your product or service.  Many customers now use search engines […]

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  • August 30, 2022

10 Reasons Why You Should Include Facebook in Your Marketing Strategy

Facebook became the social media giant for companies and advertisers to effectively market their products and services. A recent survey shows that its monthly active users already reached 2.91 billion this year, which is a significant 6.2% jump from the 2.74 billion users last 2021. With the mixed excitement and doubts brought by the latest […]

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  • May 22, 2022

10 Content Writing Tips That Will Make You Stand Out From The Crowd

Content can be your biggest barrier to growth. Chances are, every business is struggling with creating content in a way that engages customers and resonates with them, ultimately turning more of those visitors into actual leads or customers.  You most likely came across several articles that gave you tips on how to write great content […]

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  • May 12, 2022

10 Advertising Trends That Will Reshape The Face Of Marketing and How To Stay Ahead Of The Curve

Marketers are constantly looking for innovative ways to pique the interest of their customers. On the other hand, industry leaders are quick to spot potential new techniques and technologies, but they also recognize that some strategies are better classified as marketing fads than trends. For them, a good strategy involves a forecast of how the […]

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  • May 4, 2022

Small Business Finances: 10 Management Tips

Every successful company starts with a well-managed financial plan. It is important to be effective in controlling your finances, so you can achieve your set objectives. Financial management, however, cannot be over-emphasized as it is often the most overlooked area of business by both owners and non-owners alike. But here’s the good news! Listed below […]

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  • April 29, 2022

8 Ways the Pandemic Has Changed Marketing and Marketers

1. Marketing has become completely digital. “Didn’t digital marketing already exist?” you might wonder. Yes, but the pandemic has driven it to go digital entirely. Marketing used to be a mix of in-person and digital. But now, there are no more physical events and all marketing needs to be done virtually – on Google, Instagram, […]

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  • April 21, 2022

10 Social Media Trends Every Business Should Know For Their Marketing Strategy

#1: Social Media Advertising Will Be More PersonalizedMarketers and advertisers on social media are already developing personalized advertising campaigns that will display in the feeds of people who are more inclined to engage with them. This fact implies that, based on your search history and results, your Facebook ads will become more relevant to you. […]

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  • February 22, 2022

What Social Media Marketing Can Do For Your Business?

Social media undoubtedly became the major tool of communication in the 21st century. Nevertheless, its continuous evolution paves way for marketers and companies to promote their products and services more effectively. Features such as the Facebook Marketplace and Instagram Shop are just clear evidence of socmed’s rising potential. Hence, social media marketing became the mainstream […]

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  • February 8, 2022

How Digital Marketing Can Help Your Business to Boost In Sales?

No sale, no business. It iNo sale, no business. It is a mantra that means that regardless of how great your product or service may be, if there is no buying customer, then your business is just headed to another stalemate. Whether you are currently stuck with zero sales or you are aiming for more […]

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  • January 14, 2022

You Need These 3 Things to Revive Your Business

Only four percent of enterprises in the Philippines were able to maintain full operations during COVID-19’s early stages last April to May 2020, according to a recent survey by the Asian Development Bank. We’ve seen that businesses are dying too, because of the pandemic. But history never failed to show us how to rise above […]

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  • March 30, 2021

3 Ways Wireless Technology Has Changed Business Today

“Can enterprises still survive without going online?” This is among the many questions a business owner or a start-up entrepreneur are considering especially now, when attention becomes the new currency. How can we really maximize the internet to bring more customers to our business? Let’s jump to our list! Attention is the new currency. 1. […]

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  • March 18, 2021

How Digital Marketing Can Work For You?

If you’re running a business or planning to start one, it’s likely you don’t have thetime to keep up with all of the latest digital marketing trends. With everyonetalking about SEO, social media, brand marketing and more, it can becomplicated to know where to start. Lucky for you this blog post has been puttogether just […]

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  • January 6, 2020

Job Opportunities In a Digital Marketing Company

You’ve probably heard hype-digital marketing skills are being sought, digital skill gaps are widening, the employment market is booming (and honestly, it’s exploding at the seams.) Brands are more dependent on digital marketing than ever before.   Digital marketing is a field that got a big boost during Covid-19 as almost every business tried to […]

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