The Instagram algorithm is constantly changing, and every update affects how your content will appear in your followers’ feeds. Some ideas work well for a while, but then the algorithm changes and they become less effective. This article will help you stay ahead of the game by explaining how to get your content seen on Instagram.
- Test the algorithm early and often.
The best way to understand how the Instagram algorithm works is to test it early and often. The only way you’ll know how your content performs on Instagram is if you post regularly and share with a group of people who will give honest feedback.
If you’re new to Instagram or want to try something different, don’t be afraid to experiment with your content strategy! You never know what might work until after it has been put into action.
- Shoot your shot in the comments.
Leave a comment. If you see something on Instagram that you love, say so! Commenting is one of the best ways to show your appreciation for a post, and it also helps other users find new content they might otherwise have missed.
Leave a comment on posts similar to yours. If someone is posting content similar to yours and has fewer followers than you do, consider leaving a compliment in the comments section so they know how much their work means to others (and maybe even let them know that they should follow you).
Leave a comment on posts in your niche or industry. Even if someone isn’t selling what you’re selling or working in the same industry as you are, sometimes helping out people in smaller niches can lead them towards bigger things down the road—especially when those folks have connections with influencers who share their interest!
- Don’t forget the importance of hashtags.
As you know, hashtags are a great way to find new followers, like-minded people in the community, and relevant content you may want to share. However, don’t forget that hashtags can also help you discover content that you might not normally see.
By following popular hashtags for your niche or industry (like #smile or #cute), you can find amazing posts from other creators who aren’t in your network. This is especially helpful if they have a smaller audience than you!
- Tag people in photos and videos.
There’s a reason why celebrities tag their friends in their posts. It makes the content more personal and helps it stand out in your followers’ feeds. If they see that a certain person is following you, they may be intrigued by your content too. You can use this strategy to help get your posts seen by tagging someone in a photo or video of yours (as long as it follows Instagram’s guidelines).
- Go live with someone else (or have them come to you).
If you want to get your content seen on Instagram, go live with someone else (or have them come to you).
Find people who are already popular and ask them if they would be willing to go live with you. You can find these influencers by looking at the trending page or by searching for something related to your niche. If no one is trending in your space, search for people who have similar interests and follow them.
Once you have found a potential partner, make sure that they are open and willing before asking them to go live with you. Don’t just show up unannounced expecting them to stream—this will likely result in disappointment all around.
Once they agree, make sure that they know what time zone it is so that both parties will be able to make their streams at the right time of day or night. If possible, plan this out ahead of time so there won’t be any mix-ups later on when we need everyone involved at once (which means we get better results from our efforts here).
- Spend time going out of your way to like, comment, and share others’ content.
Engaging with others is a good way to build your audience, because the more you engage with others, the more they’re likely to engage back. If you have 10 people following you and 100 following you, it means that most of your followers aren’t active on Instagram. But if you have 1,000 followers and are following 30 or 40 people (less than 5%), then it shows that people are engaging with your content.
This isn’t something only brands can do—it applies equally to everyone who has an account on Instagram!
- Collaborate with other users consistently.
Find a user with a similar audience to yours.
Collaborate on a post, ask them to tag you, and use their hashtags.
Comment on their posts. It’s good karma!
Don’t be afraid to ask for collaborations—even if they have a smaller audience than you do, they’ll probably be happy to get some exposure from working with you.
- Post consistently—one or more times a day.
This is the most important tip for getting your content seen. Instagram wants you to post often, so the more often you can do it, the better. If you’re trying to schedule posts and don’t have time in your schedule, then consider posting multiple times daily at different times instead of just once. This will help prevent your account from getting flagged or penalised by Instagram as they try to crack down on accounts that are posting too often (more than 2-3 times per hour).
Why should you not post too much or too little?
If you post too much, Google and Facebook will likely flag your account as spammy and therefore reduce its visibility in their search results or newsfeeds, respectively. However, if you don’t post enough, then people won’t be able to find out about all the interesting stuff that’s happening with your business! A good rule of thumb is to make sure that each piece of content has an equal amount of text across all platforms (ie: Twitter = 140 characters).
The algorithm is always changing, but there are ways to get ahead.
The algorithm is designed to make the user experience better and the content more relevant, which can be influenced by factors like your engagement, hashtags, and location. But even if you’re not able to use these strategies to help your content rank higher in the feed, there are still steps you can take to improve your chances of getting more likes.
The Instagram algorithm is a love-hate relationship. It can feel like you’re constantly playing catch up in the game of life, but there are definitely ways to get ahead of the curve. To do so, it’s important to know what kind of content is likely to be seen by others and make sure that you’re creating enough of it with every post. Test your shots early and often – as often as possible – because this will help ensure that they will be seen by more people when they do eventually go live. Also keep hashtags at hand because they have become increasingly important in helping boost visibility among users who aren’t following each other directly yet still want those updates delivered straight into their feeds based on their interests or favorite topics (just don’t forget about tagging other users – remember all those tips we went over earlier?). And then there’s always live streaming – which could potentially give your posts an even bigger boost than ever before if done properly!