You’ve probably heard hype-digital marketing skills are being sought, digital skill gaps are widening, the employment market is booming (and honestly, it’s exploding at the seams.)
Brands are more dependent on digital marketing than ever before.
Digital marketing is a field that got a big boost during Covid-19 as almost every business tried to create an online presence that needs to be made popular using digital resources.
EXPand with the EXPerts
Here are the career options in digital marketing.
1. Search Engine Optimization (SEO)
With an increase in the demand for SEO services, job opportunities in the industry are at an all-time high. With a surge in online businesses due to the pandemic, an SEO specialist has turned to be the need of every organization, brand, and agency.
You can start your career as an SEO Executive moving forward to SEO Senior Executive/ SEO Strategist, SEO Manager, and lastly as an SEO Director.
2. Pay Per Click (PPC)
This job role demands an individual to be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) One also needs to be analytical and good with numbers.
The end goal of every PPC professional is to turn the online marketing efforts and have the optimal ROI
3. Social Media Marketing (SMM)
Behind every social media message, there is a human messenger who conveys the company’s views to all its consumers. A Social Media Executive manages all social media channels, campaigns to engage with the right audience creating a loyal customer base.
You can get into this field as a social media marketing executive as an SMM specialist, strategist, or consultant, and finally as a social media marketing manager.
4. Search Engine Marketing (SEM)
SEM professionals are responsible for planning, implementing, and managing the company’s overall SEO strategy covering a wide variety of duties such as web marketing, web analytics, content strategy, keyword strategy, etc.
SEM executive moving forward to SEM senior executive/ SEM strategist, SEM Manager leading to an SEM Director are the career options available in this field.
5. Web Developer and Web Designer
From creating a design to building the layout of a website or web pages, the major role of a web designer is to create a brand-new website or maintain the look, features of the site and associated applications.
This profile demands a strong proficiency in graphic designing and computer programming. Web Designers closely work with key development managers to keep the company’s website up-to-date in order to generate intended results from sales to brand awareness.
6. Content Writer
If you are a grammar nazi with a knack for expressing with words, then this is the best-suited position for you.
The content writer creates content for blogs, articles, product descriptions, social media, and for the company website along with evaluating analytics to modify content as required, regularly updating the company’s website and promoting the company blog by pitching articles to various platforms.
Junior content writer, Senior content writer, Content strategist are the career paths one can aim at in that order.
7. Digital Agency Account Manager
An account manager acts as a link between the company and the client. From managing the client’s accounts to listening to their needs and helping them to meet their objectives, and ensuring customer satisfaction.
The main task of an Account Manager is to acquire new business along with maintain the existing business. If you are applying for this position, make sure you have at least a couple of years of work experience in delivering client-focused solutions based on customer requirements.
Ultimately, there are huge job opportunities for digital professionals across roles and industries.
As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.
Employees that although don’t have any idea how it works at first but are willing to learn and to be trained can also be successful in this industry.
Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary.
EXP Digital Marketing – is looking for applicants who are willing to learn and to be trained.
We are in need of a bunch of SEO Specialists and SSM Specialists.