Digital Marketing: Expectations vs. Reality

As digital marketing starts to make a name in the business world, many expectations about it also start to surface. Some say it is the next big thing while others see it as a luxury. But what’s the reality behind some of our expectations? Let’s find out: 

EXPECTATION NO. 1: DIGITAL MARKETING IS ONLY FOR THE GIANTS.

 

REALITY: Given the low priced ads that can be run through multiple social media

 

sites, digital marketing can be used by micro-enterprises in the same way the big 

 

companies do.

 

 

EXPECTATION NO.2: DIGITAL MARKETING CAN BE FULLY AUTOMATED.

 

REALITY: Though many programs can be used for the automation of postings, manpower is still needed for their success. Creativity is still something we can only expect from us, humans after all.

Creativity is still something we can only expect from us, humans after all.

EXPECTATION NO.3: I CAN SURVIVE ONLINE MARKETING WITHOUT A WEBSITE. 

REALITY: Essentially, we start our marketing in social media sites which is a good start for our business going online. However, if we really want to grow it, a website is a must. It builds our company’s credibility and gives us a wider audience reach. So here’s something to expect – our customers will look for our website.

EXPECTATION NO.4: EVERY CONTENT THAT I MAKE WILL BRING ME MORE PROFITS.

 

REALITY: Needless to say, one of our goals as a business owner is to have a high Return on Investment(ROI) even with our digital marketing. But we need to consider a lot of factors with regards to our postings to make them profitable. With good quality, frequency, creativity and right targeting, our content will certainly produce our desired results.

After aligning our expectations with reality, we can now effectively leverage digital marketing to its full potential. And we the EXP Digital Marketing team is eagerly expecting to hear your take on this. Good and healthy business to you! 

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