10 Social Media Trends Every Business Should Know For Their Marketing Strategy


#1: Social Media Advertising Will Be More Personalized
Marketers and advertisers on social media are already developing personalized advertising campaigns that will display in the feeds of people who are more inclined to engage with them. This fact implies that, based on your search history and results, your Facebook ads will become more relevant to you.

According to a recent Forbes study, 91 percent of customers are more likely to shop from companies that offer personalized experiences like recommendations and offers, and 83 percent are willing to disclose information for the sake of personalization.

Social media advertising is transforming the way businesses sell their products, from Facebook Messenger Ads that allow marketers to reach out directly to customers to Instagram videos and Snapchat Stories. Social media marketing allows your company to communicate directly with its target audience.

People might be targeted based on their location, demographics, age group, or interests. For example, you may use Facebook’s targeting system to create an advertisement for women in their 30s who live in London and enjoy antique furniture or wine tasting tours.

“Social media advertising is transforming the way businesses sell their products”

#2: Social Media Will Be a Go-To for News

In a survey conducted by Statista in 2021, more than 70% of respondents from Kenya, South Africa, Malaysia, and the Philippines said they get their news from social media. In Belgium, France, the Netherlands, Germany, and Japan, however, less than 40% of adults agreed. Despite the fact that many social media users throughout the world agree they do not trust social media platforms as news sources or as a source of information, they continue to use them on a regular basis.

As a business owner, you need to be able to spot the signs that social media is becoming a more significant source of news. You also need to be able to use this information in your 2022 marketing strategy, which is why it’s important that you consider this trend as part of your overall marketing plan.

–   The content people see will be more specific

–   People will get access to more content about their interests

–   The news will become more local

–   More news about communities will emerge

–   The news will become more diverse

#3: Social Stories Will Rise In Popularity

Because social media tales are already popular and are expected to become more popular, they will become the new newsfeed. Instagram story has 500 million daily users, Snapchat has 14 billion daily video views, and Facebook has launched a new story upgrade in early 2022.

While people spend more time watching a feature-like story rather than scanning through posts on a newsfeed, it makes sense for companies to utilize this social media trend for marketing strategy.

#4: Facebook Messenger Marketing Will Grow Significantly

You know what to do: it’s time to jump on the Facebook messenger marketing train! As a business owner, it’s important to be aware of the benefits of using Facebook Messenger for your marketing strategy. Through research and case studies, we’ve concluded that this type of marketing is more effective than email. Open rates are as high as 80% – 90%, compared to email open rates, which are only around 16% – 20%. You can also use bots (automated AI) to engage with your audience, making you appear instantly responsive 24/7.

Now is the time to consider how you can incorporate this into your business plan. The most important thing to remember when utilizing Facebook Messenger for marketing is to avoid bombarding your audience with too many or unnecessary messages!

#5: Micro-Influencers Will Become More Popular Than Celebrities

–   Micro-influencers are individuals with a large social media following who have an active and engaged audience. They usually have an an audience of 10,000 to 100,000 followers. They tend to be focused on a niche, so their content is more authentic than that created by celebrities, who often get paid to promote a product or service. Micro-influencers can be a more cost-effective marketing technique for your company because they are often easier to contact than celebrities and may charge a lower fee.

–   Micro-influencers can be an effective part of your marketing strategy because it’s easier for them to connect with their audience on a personal level. This means they’ll be able to develop more relatable material, which will lead to higher engagement rates and better marketing performance metrics.

–   Micro-influencers also tend to be experts in their field, so you’ll find that the content they share about your brand or product will help build trust with potential customers who may not know much about what it is you have available at this time. They also tend to lead micro-communities which are a huge plus!

#6: Video Marketing Will Continue to Thrive

If you want to reach your customers, social media is the way to go. Over 4.6 billion people use social media today, and that number is only rising. And if you’re wondering what kind of post I’m referring to, guess: it’s a video. There are numerous reasons why video should be included in your marketing strategy:

–   When viewers see a video, they recall 95% of the message, compared to only 10% when reading it in text (Insivia)

–   Marketers who use video generate income 49% faster than those who don’t (WordStream)

–   Video has helped 83 percent of video marketers increase the average time their visitors spend on the page (Wyzowl)

–   People spend 88% more time surfing on websites that have videos (Social Media Week)

Furthermore, you can also present information in a fun way using videos for things like DIY tutorials or recipes!

#7: Paid Social Media Advertising Will Grow Rapidly

Social media platforms are becoming increasingly aware of who your target audience is and where they are. As a result, you’ll have access to hyper-personalized advertising campaigns as a business owner. Facebook’s new “Lookalike Audiences” function, which analyzes demographic data to build groupings of people with similar characteristics, is a great tool.

The more businesses take advantage of social media advertising strategies the cheaper it will become for those who are already using it. If you haven’t yet started paying for social media ads, now is the time to get on board because this trend will only continue to grow.

#8: Messaging Apps Will Be Part of the Customer Service Strategy

How are you communicating with customers on social media? How critical is customer service to your company? Messaging apps will be a big part of customer service in the coming years. As a result, ensure that your customer support representatives are trained and capable of handling online and social media contact. Also, take note that around 2.9 billion people now use Messenger and WhatsApp, according to Statista.

The more social media platforms and messaging apps emerge for businesses to use, the more places you need to be able to handle customer questions, concerns, and requests in real time. Excellent customer service is the foundation of any successful organization. Therefore, having an effective strategy for how you communicate with customers on social media is the key.

#9: Voice Search Optimization Will Get Harder

Voice search is becoming more popular. It’s not a surprise that people are getting busier and their time is limited, so they are looking for easier ways to find information. In 2022, about 33 million US consumers are likely to shop using a smart speaker, according to Oberlo.

What does this mean for you as a digital marketer? With more and more people using voice search in their everyday lives, it’s important for your SEO and digital marketing strategies to adapt accordingly.

When conducting searches via voice command, people tend to use lengthier terms with more detail than when typing inquiries into Google or another browser. For example, instead of simply searching “flowers near me” or “flower delivery Dallas” via text input, users might replace these queries with “where can I buy flowers near me?” or “which flower delivery service delivers in Dallas?” when speaking into the microphone.

This creates a challenge for SEO efforts because the content must be optimized differently to appear at the top of relevant results for both traditional and voice-based search engine queries. Furthermore, when new opportunities emerge from greater use of voice-based searches on smart speakers like Amazon Echo and Google Home, as well as mobile devices like phones and tablets, businesses will need to modify their overall marketing strategies.

#10: Podcasts Are Going To Rise in Popularity and Value

What is a podcast?

Podcasts are audio or video files that are published on the internet, allowing listeners to listen or watch at any time. They are audio (and occasionally video) format for distributing creative content.

Podcasts are going to rise in popularity and value because:

–   they are multi-task friendly

–   they get people talking about them

–   they can build intimacy

–   it’s easy to create and access

Conclusion

Social media marketing is one of the most effective marketing strategies for businesses of all sizes. It’s a fantastic method to market your business, attract new consumers, engage your audience, and boost revenue.

However, social media marketing is not as simple as posting content on social media platforms. This article highlighted 10 social media trends that could help you boost your business in 2022. However, it’s crucial to remember that developing an effective social media strategy necessitates a multifaceted approach. If you want to get the most out of this powerful tool, make sure you create a well-rounded social media strategy that combines any of these trends into one comprehensive strategy.

Keep in mind that a comprehensive social media strategy will help you get your message across and reach your target audience more effectively than you would by using any single trend alone.

Now it’s Your Turn!

Among the 10 social media trends listed above, what trends would you use as part of your marketing strategy? Kindly, write down your answer in the comment section. We would love to hear from you!

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